Capabilities
Qualitative research
Customer journey mapping
Audience persona development
Copywriting
Category & trend research
Visual identity
Brand & product messaging
Crafting purpose statements
Whether rebranding the Orlando Shakespeare Theatre, launching 150+ new books at HarperCollins, or working with industrial designers to prototype aesthetically pleasing fitness and recovery gear, I’ve applied my obsession with understanding human behavior to solving complex business problems.
I’m hooked on finding the sweet spot between well-crafted consumer insights and businesses’ opportunities for growth. To learn more, take a look at my portfolio of case studies. Resume available upon request.